Carsten Loland

Have worked as both a Creative Director and Art Director at Bergsøe 2, Publicis/Reputation, and Publicis Healthcare Nordic. I am also a founding partner of Publicis/REPUTATION, alongside Alexander Peitersen and Mikkel Jønsson. With a degree in graphic design and experience dating back to the 1990s, I’ve gradually shifted my focus toward advertising, developing a comprehensive, 360-degree approach to branding. My background in graphic design informs my approach to advertising, and I bring an Art Director's perspective to every graphic design project I undertake. You can explore some of my work at www.loland.dk.

Have developed several corporate identity programs, including logo designs, for major Danish businesses. Additionally, I’ve helped launch various products in markets worldwide, creating print ads, commercials, brochures, sales materials, websites, social media content, and films.

For the past 20years, I’ve held Art Director/Designer/Creative Director roles, spending 2 years at Bergsøe 2, 16 years at Publicis/REPUTATION and 2 years at Publicis Healthcare Nordic. I pride myself on being easygoing, highly productive, and results-driven.

I have won several international creative awards

Currently serve as a board member for AldrigAlene.dk.

What you see is what you get

Areas of expertise

Medical and Pharma industry
  • Production of creative communication for physical and hybrid events
  • Power Point presentations
  • Product launch 
  • Conceptual execution
  • Creative design
  • Corporate branding
  • Campaign creation
  • Content development
  • Bee Editor newsletter design and programming (Done in Veeva Vault)
  • Direct-to-patient communication
  • Training and e-learning planning and storyboarding
  • Photo and film shoot planning
  • SoMe and website design
  • WordPress design and programming 
  • Packaging design

I have had the privilege of working with companies such as...
• Lundbeck • ALK Abelló • LEO pharma • Pharmacosmos • Nycomed • Ambu • Biogen • Galan Pharma • Ferring • Astellas • Teva • UCB • Otsuka • AstraZeneca • Radiometer • Origio • Pfizer • Sanofi • Merck • GSK • Roche • Medtronic • Novartis

Fashion, Beauty and luxury
  • Creative design
  • Sales material
  • Content development (online offline)
  • Photo and film shoot planning
  • Conceptual execution
  • OOH concept execution
  • Logo design
  • Brand books
  • Anual reports

Clients I have experience/worked with
• Max Factor DK, SE, NO • Aussie • Georg Jensen • Diesel •  Mini A Ture • Whiite • Klassik Furniture • Fashion Is For Idiots (own brand)

Food and beverages
  • Conceptual execution
  • Creative design
  • Packaging design
  • Sales material
  • Instore execution
  • Content development (online offline)
  • Photo and film shoot planning 
  • Logo design 
  • Brand books

I have had the privilege of working with companies such as...
• Nescafé • Dolce Gusto • Maggi • NAN (Powder milk) • Nestlé Baby food • BioBag • Falk Salt • Coca Cola

Automotive
  • Conceptual execution
  • OOH concept execution
  • In store Sales material
  • Content development (online offline)
  • Photo and film shoot planning
  • Campaign website layout and WordPress programming

I have had the privilege of working with companies such as...
• Renault DK, SE • Dacia DK, SE • Mercedes Benz • Fiat •  Team Crisp Racing

Corporate branding and design
  • Logo design
  • Corporate identity
  • Packaging design
  • Booth design
  • Design manual development
  • Brand book development

 

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